CKE Restaurants Holdings, Inc / Carl’s Jr.
Eat Like You Mean it!
Franchise Fee: $45K USD
Startup Capital Required: $300K USD per restaurant minimum
Investment Required: $985,000-$1,933,000
Available Territories: All of Canada, International
Training : Yes
Franchise Units Canada: 22 USA: 986 International: 352
Corporate Units USA: 167
In Business Since : 1941
Franchising Since: 1984
CFA Member Since: 2007
In 1941, industry pioneer Carl N. Karcher and his wife, Margaret, using $15 in savings and borrowing $311 against their Plymouth automobile, purchased a single hot dog cart in Los Angeles, California. The Karchers grew their business and eventually launched the now legendary Carl’s Jr. brand. On his first day in the QSR business, Carl took in $14.75. In fiscal year 2016, his namesake, CKE, earned revenues of approximately $4.5 billion.
The story of Carl’s Jr. is the quintessential success story. What began as one man’s entrepreneurial venture in 1941 has evolved into one of the most powerful and recognizable entities in the QSR industry worldwide.
Carl’s Jr. continues to grow with an ongoing emphasis on its core mission of premium quality food, outstanding guest service, and restaurant innovations, such as partial table service and all-you-can-drink beverage bars.
CKE Restaurants Holdings, Inc. (CKE), through its subsidiaries, franchisees, and licensees, is a global powerhouse that operates two of the most highly acclaimed quick-service restaurant brands in the world, including Carl’s Jr.®, Hardee’s®. CKE is currently headquartered in Nashville, Tennessee, and has a major support center in California and regional offices around the world.
Carl’s Jr. and sister brand Hardee’s have built a reputation as pioneering American burger brands with over 3,800 restaurants around the world, including over 800 in international markets outside the US. Our rich history tells a story of premium food with innovative product development, bold brand positioning, and a proven and successful franchise system.
We pride ourselves on:
• PREMIUM QUALITY, BEST-IN-CLASS MENU FEATURING OUR 100% ANGUS BEEF THICKBURGERS
• SERVED ON FRESH BAKED BUNS
• PREMIUM SERVICE AND DELIVERY SYSTEMS WITH PRODUCTS THAT ARE MADE-TO- ORDER AND DELIVERED TO YOUR TABLE
• PREMIUM FACILITIES WITH A CONTEMPORARY, COMFORTABLE CALIFORNIA THEMED UPSCALE DÉCOR
• INNOVATIVE MENU OFFERINGS SUCH AS THE WESTERN BACON CHEESEBURGER®,
• PORTOBELLO MUSHROOM BURGER, GUACAMOLE BACON BURGER, HAND BREADED TENDERS,
• HAND-SCOOPED REAL ICE CREAM SHAKES
• OUR PRODUCT STRATEGY IS FOCUSED ON DEVELOPING PREMIUM RESTAURANT QUALITY
• MENU ITEMS THAT OFFER THE CONVENIENCE AND VALUE OF FAST FOOD.
Our Primary Audience: Young Hungry Eaters … Our marketing strategy has made us one of the strongest and most recognized brands in the industry. We have a bold, youthful tone that resonates with our core target audience of young hungry guys (“YHGs”): men 18 to 34 who represent the most frequent quick service restaurant users. While we have spent the past few decades feeding the voracious appetites of YHGs, our marketing approach is motivating to burger lovers of all ages.
Simply Put, Carl’s Jr.® Is The Place For Big, Juicy, Premium Burgers Made For The Young Hungry Eaters In All Of Us.
Franchisees Play a Major Role in the Success of Our Brands
We are dedicated to helping franchisees build growing restaurant operations that are sustainable for the longterm. To this end, the strategy and core positioning of the Carl’s Jr. and Hardee’s banners are oriented to building top-line sales that support franchise profitability. With best-in-class menus, innovative systems, and outstanding brand recognition, we offer sustained growth and ongoing brand devotion. Franchise growth in our targeted markets both in the U.S. and internationally is the future of CKE, and we are dedicated to supporting this drive on all points.
CKE is currently seeking highly qualified, experienced franchisee candidates throughout Canada.